The Problem with Real Estate Websites Today
Most real estate businesses in India run on disconnected tools. Property listings on one platform. Leads coming into WhatsApp. Follow-ups tracked in Excel. Documents stored in email threads. Agents on the field with no visibility into their pipeline.
The result? Hot leads go cold. Site visits don't get followed up. Deals fall through the cracks — not because the property wasn't right, but because the process wasn't.
91realtx was built to fix that.
What is 91realtx?
91realtx is a complete, white-label real estate sales platform built on Laravel 11 — India's first property website solution that combines a premium public-facing listing portal with a full-featured CRM, all under one roof, on your own domain, with your own branding.
Every client gets their own installation. Their own domain. Their own database. Their own brand — no "Powered by" watermarks, no shared data, no compromise.
It's not a SaaS portal. It's your platform.
Built for How Indian Real Estate Actually Works
91realtx is designed ground-up for the Indian market — RERA compliance fields, NA order tracking for plots, 7/12 considerations, multi-city search (Nashik, Navi Mumbai, Kalyan, Badlapur and more), INR pricing in Lakhs and Crores, and property types that match Indian inventory: Apartments, Villas, Plots, and Commercial spaces each with their own specific fields.
Your sales team in Navi Mumbai works differently from your team in Nashik. 91realtx supports multi-agent assignment, scoped dashboards, and a mobile-responsive admin panel so field agents can update lead status, log calls, and schedule follow-ups directly from their phone — no app install required.
The Sales Machine — CRM Built for Closers
The heart of 91realtx is its CRM, designed specifically for real estate sales workflows:
Lead Intelligence — every lead that comes in from your website is automatically scored based on their behaviour: how long they spent on a property page, how deep they scrolled, whether they opened the gallery, how many properties they shortlisted. Your hottest leads surface at the top, automatically.
Pipeline Board — a visual Kanban board moves leads through six stages: New → Contacted → Site Visit → Negotiation → Booked → Lost. Drag a card to update. Filter by score, agent, source, or city. See the full funnel at a glance.
Buyer Profiling — beyond name and phone, build a complete buyer profile: their employer, income bracket, loan requirement, budget range, preferred cities, preferred property types, BHK preference, purchase timeline, and purpose (self-use, investment, rental). Know your buyer before you call.
Property Interest Tracking — tag multiple properties a buyer is considering. Track their journey per property: Interested → Visit Scheduled → Visited → Shortlisted → Negotiating → Rejected. Log visit notes and feedback. Know exactly where each deal stands.
Activity Timeline — every call, email, WhatsApp, meeting, and note is logged on the lead's profile with timestamp and agent name. Full context, always.
Follow-up Scheduler — schedule a call, WhatsApp, email, or site visit with a specific date, time, note, and assignee. Overdue follow-ups are flagged in red across both list and pipeline views. Nothing falls through.
A Property Listing Portal Your Buyers Will Trust
The public-facing website is designed to convert visitors into leads:
Premium glassmorphism hero with smart search, filter pills, and trust badges. Property pages show type-specific details — plot dimensions for plots, carpet area for commercial, private pool for villas. Legal trust badges display RERA registration number, title status, OC/CC received, bank pre-approvals, and ownership type — the information Indian buyers actually look for before calling.
Built-in engagement nudges, exit-intent lead capture, shortlisting, and property comparison keep buyers engaged and convert passive browsers into active leads.
White-Label. Your Brand. Your Data. Your Clients.
For agencies and real estate consultants: 91realtx is deployed as a fresh installation per client. Each client gets their own domain, server, and database. You manage it all from one place, bill clients separately, and maintain complete data isolation. No client ever sees another client's data. No "built with 91realtx" watermark unless you want one.
This is the platform 91Technologies uses internally — and now it's available for your business.
